THE BRIEF: A renowned local brewery, known for its robust ales, sought to expand its reach by appealing to a new demographic: the 'I've-got-to-get-up-early-in-the-morning Millennials.' The plan was to create a brand name, logo, and identity that allows consumers to enjoy lightly-spiked teas and ciders without revoking their “bad-ass” cards. And Talisman Hard Teas and Ciders was born. Drawing inspiration from the mystical power of talismans, these beverages offer a dose of liquid courage without the typical morning-after headaches and sluggishness.
THE LOGO: Drawing inspiration from the ancient tradition of carving talismans into stone, the logo had to capture that essence without feeling too rough, ensuring it resonated with the entire audience. After careful consideration, it was narrowed down to three final contenders, each crafted with simplicity in mind, while incorporating elements reminiscent of ancient letterforms, striking the perfect balance between tradition and modernity—much like their drinks.
THE TARGET: Talisman Hard Teas and Ciders are your go-to for lazy Sunday brunches with friends, complete with toddlers running wild in the garden; backyard BBQs at your in-laws' beach house; and even for those Monday night football games when you've got a big meeting the next day. Packed with flavor and just the right amount of kick, they're all about keeping things fun and easy-breezy.
THE APPROACH: The identity mirrors the captivating flavor profiles of each unique beverage, ensuring every sip is an adventure. With distinct identities for each flavor, choosing your favorite is a breeze - even amidst the chaos of speed-shopping parents and indecisive partners. Vibrant imagery complements the ingredient list, while fluid design underscores Talisman's refreshing essence. Hand-drawn labels and bubbly typography lend a laid-back charm, balancing the boldness of the Viking rune-inspired logo. It all converges to embody the effortlessly cool, Pacific Northwest vibe Talisman Hard Teas and Ciders is known for.
